Everyday face sunscreen for men / coming soon

Get outthere.

Long lunches. Last-minute road trips. One more set.
We're making daily face sunscreen for everything you'd rather be doing.

Your next Wingman is coming. Be first to know.

Wingman pocket bottle concept: an orange rounded flat sunscreen bottle with a cobalt blue flip-top cap, on a sunlit blue courtWINGMAN / DAILY EQUIPMENT
FOR LIFE OUT THERE

Packaging concept. Final design in development.

YOUR FACE.
COVERED.

We get it.

Good skincare.
Better things
to do.

You want to look after your skin.
You also want to get on with your day.

That's the idea behind Wingman. An everyday face sunscreen we're developing around one simple goal: make it something you actually want to wear.

01 / FEEL

Feels like less.

Our brief: a lightweight texture you don't spend the rest of the day thinking about.

02 / FINISH

Skip the slick.

The goal: a comfortable, non-greasy finish. Looking after your skin should feel good.

03 / LOOK

Still all you.

We're aiming for an invisible finish with no white cast. Your face gets to stay your face.

Our formulation goals, not final product claims. Formula, SPF rating, and full details will be confirmed before launch.

Illustrative Wingman campaign scene: three friends laughing together after tennis on a sunny outdoor city court

For the “one more?” days.

This is
the good
stuff.

The extra set. The long lunch.
The stories you bring home.
Go make a few more.

WINGMAN / CAMPAIGN CONCEPT

In your corner. Out in the world.

Your next
daily go-to.

A better daily habit starts with something you want to reach for. We're putting the same thought into how Wingman looks, feels, and fits into your life.

Good questions.

Before
we take off.

What exactly is Wingman?

Everyday face sunscreen for men, currently in development. We're focused on a lightweight feel, a comfortable non-greasy finish, and no white cast. The bottle you see is a packaging concept.

When can I get my hands on it?

We're getting it right before we put it out there. We haven't announced a launch date yet. Join the list and we'll email you when it's go time.

What's the SPF? And the ingredient list?

We'll share the SPF rating, ingredients, and full product details once formulation and testing are finalized.

What happens when I join the list?

You'll hear from Wingman with product and launch news by email. No payment, purchase, or commitment. You can unsubscribe anytime through the email preferences link below.

Good days ahead. Get in on them.

Let's
go.

Your next Wingman.
Coming to your inbox first.

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